Up to this point, companies have designed their vendor and customer portals almost entirely for what we might call a “Power User”, i.e. people that are going to use it day in and day out. If you have ever trained a new hire on one of your customers portals, you may have noticed this. And your new co-worker is borderline amazed at your ability to navigate complexity with relative ease.
For a business process like catalog management where your vendor catalog sometimes almost never changes, 90% of the users don’t get the opportunity to make changes and therefore don’t use the catalog features day in and day out, this design focus leads to only about a 10% user adoption. Casual users don’t have the time or usage frequencies that foster retention of complex features.
This is why at BuDuRu we put a great deal of emphasis on casual users. In fact, BuDuRu’s design starts with the casual users, and then trickles up to power users.
Our goal has always been that when a customer logs into BuDuRu they are proud of their decision because everyone likes it. We want their co-workers to say, "Wow, this is really easy to use. Thanks for making my day better." We think this happens with BuDuRu because we care a great deal about all of the people using the software, not just the power users.
And this leads us to our one and only Design Philosophy.
Keep it simple.
For a business process like catalog management where your vendor catalog sometimes almost never changes, 90% of the users don’t get the opportunity to make changes and therefore don’t use the catalog features day in and day out, this design focus leads to only about a 10% user adoption. Casual users don’t have the time or usage frequencies that foster retention of complex features.
This is why at BuDuRu we put a great deal of emphasis on casual users. In fact, BuDuRu’s design starts with the casual users, and then trickles up to power users.
Our goal has always been that when a customer logs into BuDuRu they are proud of their decision because everyone likes it. We want their co-workers to say, "Wow, this is really easy to use. Thanks for making my day better." We think this happens with BuDuRu because we care a great deal about all of the people using the software, not just the power users.
And this leads us to our one and only Design Philosophy.
Keep it simple.
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